Specialized Sports Services is the sports marketing consultancy of Founder and Principal Consultant, Kuhan Foo, a 30 year veteran of Asian sports marketing. Specialized Sports Services is unique as it is one of the very few independent sports marketing companies that has the opportunity to be involved in a variety of events, ranging from regional football, basketball, trail running, motorsports to health and fitness.
Conducting mentorship programs for national football federations on commercialization and marketing
Setting up the league on behalf of the founders of the league and running it as it’s first CEO
Restructure the company and to increase sponsorship and broadcast revenue.
In charge of AirAsia’s global sports sponsorships including the Williams F1 team and it’s continued sponsorship of Manchester United
In charge of the pioneer sports sponsorship portfolio of AirAsia, including the global sponsorship of Manchester United
In charge of overseeing the events, marketing, PR and licensing departments across Asia.
© Specialized Sports Services 2021