Specialized Sports Services (SSS) is a niche sports marketing consultancy in South East Asia, founded by sports marketing veteran, Kuhan Foo. With 25 years experience of the industry combined with strong network in the ASEAN region, Specialized Sports Services concentrates on.


  • Creation of New Sports Properties

  • Sponsorship Representation for International Brands

  • Sponsorship Representation for Local Brands

  • Sports Marketing & Sponsorship Management Consultancy

  • Community Building / CSR Projects

  • Youth Development Programs

  • Sports Event Management

  • Sports Marketing Consultancy mainly for companies seeking to leverage sports as a marketing tool. We identify the key sports that would best suit client's business and create a marketing/comms/activation strategy.

  • Creating ASEAN Sporting Platforms which include regional social leagues and trail-running series. We are also creating TV programming based on sports for the ASEAN market. 

  • Creating Events or Partnerships that seek to develop communities in the region using sports.


Our network of partners and clients stretch from South East Asia to Europe and now extending to the United States. These are relationships that we have developed over the years which have helped us understand the sports market regionally and globally, to move forward to change the sports marketing landscape specifically here in our home turf of South East Asia.

Nike logo.png
Nike logo.png